Diagnose
Weeks 1 to 3
Confidential interviews with you, your team and your board. We map where decisions actually get made, and where they stall.
You get a written diagnosis and one goal we both sign up to.
Executive coaching for founders and CEOs scaling from 20 to 200 people. We work on the decisions only you can make, and build a team ready to carry the rest.
Founders and CEOsCompanies of 20 to 200 people
140+ leaders coachedAcross Europe since 2012
Two places openFor the January 2027 intake
Coaching helps most when …
Most clients come to me at the same point: the company has grown past the way they run it. If two or more of these sound familiar, we should talk.
Every decision still routes through you, and the queue keeps getting longer.
Your leadership team is talented, but still waits to be told.
Meetings multiply, yet the important calls get made in corridors.
You're good at the work, and increasingly unsure it's the right work.
Six months, three phases, one measurable goal.
Every engagement follows the same arc. The content changes with each leader; the discipline doesn't.
Redesign
Months 1 to 4
Fortnightly sessions to rework how you delegate, run meetings and set priorities. Every change is tested in your real week, not in theory.
You get an operating rhythm your team can run without you.
Embed
Months 4 to 6
Your team takes ownership of the new rhythms. I step back to monthly check-ins, and we measure progress against the goal set in week three.
You get a closing review with your team and a plan for the next year.
Ways to work together
Three formats, one standard. Fees are fixed and agreed upfront, so there are no surprises and no hourly meter running.
Individual coaching for founders and CEOs carrying too much of the company themselves. The core of my practice, and where most clients start.
- Fortnightly 75-minute sessions, in person or remote
- Messaging access between sessions for live decisions
- 360° review with your team at the start and the end
For CEOs who want their direct reports to operate as a team rather than a set of department heads reporting upward.
- Monthly half-day team sessions
- Individual coaching for each team member
- Facilitated offsite to set priorities for the year
A structured day to settle one hard decision: a reorganisation, a co-founder change, a raise or a pivot. You leave with the decision made.
- Preparation call and pre-reading one week ahead
- A full day of structured work, one to one
- Written 90-day plan and a follow-up call at day 30
What changes
Clients measure the work by what happens in their company, not by how the sessions felt. Here is what they report.
Six months ago I sat in eleven recurring meetings. Now I'm in four, and the company moves faster than it ever did.
She doesn't hand you answers. She makes it impossible to keep avoiding the question.
Our leadership team finally argues in the meeting instead of after it. That alone was worth the engagement.
1 of 3
0%
Fewer decisions escalated to the CEO after six months
0/10
Clients who extend their engagement or refer a peer
0hrs
Median time reclaimed per week by the end of phase three
From client exit reviews, 2021 to 2026.
About Elena
I spent eleven years in operating roles before I coached anyone. I know what it's like to be the person everything waits for.
Most recently I was COO of a software company that grew from 30 to 400 people in five years. I learned, mostly the hard way, that the habits that make a founder successful early are often the ones that slow the company down later.
My work is direct, practical and confidential. I take on a small number of clients at a time, so every engagement gets my full attention.
- ICF Professional Certified CoachAccredited since 2014
- Former COO, B2B softwareScaled 30 to 400 people
- Postgraduate diplomaExecutive and organisational coaching
- Sessions in English and GermanIn person or remote
Start with a 30‑minute call
Tell me where you are and what you'd like to change. I read every message myself and reply within two working days.
Working hoursMonday to Thursday, 8:00 to 18:00 CET